Youth 101: Let’s Try And Decode These Crazy Kids

Ashish Shakya

The four of you who still read newspapers may have seen reports about the Hindustan Times-MaRS Youth Survey 2014, which is something that brands do from time to time to figure out what young people are thinking. (“Life will give me what I want, because I am unique, like a unicorn with an Asian-symbol tattoo”, would be my guess.)

Brands do this because they know that if there’s one thing that young people like, it is reading about stuff that young people like. Also, older people have a very limited definition of youth (“Those phone screens with the humans attached to them”), so these surveys give them a chance to better understand the generation that will be choosing their retirement homes.

I’m pretty sure I don’t classify as ‘the youth’ anymore, seeing as how I’m completely okay with not knowing what a Harry Styles is, and all I really want…

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